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Salma Hayek Celebrates her Latin Roots in new Coca-Cola 'Real' Ad
New Coca-Cola ad featuring Salma Hayek to debut September 22
September 18, 2003 - Hollywood may have made Academy Award-nominated actress Salma Hayek a mainstream star, but in a new Coca-Cola 'Real' TV spot breaking September 22nd, she shows that crossover fame has not overshadowed her Latin roots.
The new spot, titled "Hollywood Restaurant," was produced in both English and Spanish and will run on national general market and Spanish-language television. In the spot, Hayek sneaks away from a dinner meeting at a swanky Hollywood restaurant to the kitchen, where she treats her taste buds to a taco and ice-cold Coca-Cola while laughing with the chef and wait staff.
"As someone who is known to be true to herself and her roots, Salma
Hayek personifies the spirit of the Coca-Cola 'Real' campaign idea," said
Esther Lee, chief creative officer, Coca-Cola North America. "This spot is
also reflective of Salma's cross-cultural life as an actress who has made it in
Hollywood and, at heart, a Hispanic who embraces the traditions of her Mexican
Source: Coca-Cola press release.
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