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Coming Soon: JLO Lingerie
November 12, 2003 -- Jennifer Lopez has a new project in the fashion world - lingerie.
"Jennifer's femininity and signature style have made her a fashion icon and we are confident that JLO Lingerie will bring some new excitement to intimate apparel," Joe Gromek, president and chief executive officer of The Warnaco Group, said in New York.
The 33-year-old Puerto Rican actress-singer has signed an exclusive global deal with Warnaco to manufacture and sell the collection, which will include bras, underwear and and nightclothes.
"I am honored to partner with Warnaco, an industry leader, to produce JLO by Jennifer Lopez Lingerie," said Lopez, who already has a fashion company, Sweetface Fashion Co.
Sweetface Fashion designs, markets, manufactures and sells the JLO by Jennifer Lopez sportswear collection.
Lopez will design numerous products for the collection, including sleepwear and loungewear.
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