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Sofia Vergara signs
"exclusive" clothing deal with Kmart
Source: Hispanicsurf.com
 February
1, 2011 -- Kmart,
LF USA (a subsidiary of Hong Kong-headquartered multinational Li & Fung
Limited), and Latin World Entertainment Licensing today announced the launch
of a new lifestyle collection by renowned actress Sofia Vergara. Sold
exclusively through Kmart, the collection will embody the "Modern
Family" star's signature style of glamour and sexiness with an air of
approachability.
The
collection, which will include sportswear, dresses, handbags, jewelry, and
footwear, is designed to offer young, fashion-conscious women the trend-right
must-haves of each season, including figure flattering styles and
fashion-forward prints and patterns that easily transition from day to night.
Reflecting Sofia's unique fashion sensibilities, the brand is a modern and
fresh approach to everyday style. Kmart will be the exclusive provider and
marketer in the United States for all Sofia Vergara apparel, accessories and
other merchandise, available at over 800 Kmart stores nationwide and Kmart.com
beginning fall 2011.
"The Sofia
Vergara collection will draw on the star's notable, personal style with
designs that will have broad appeal," said John Goodman, executive vice
president of Apparel and Home for Sears Holdings. "As you look at the
current brand portfolio at Kmart—from our longstanding relationship with
Jaclyn Smith to our more recent introduction of Dream Out Loud by Selena
Gomez—it is clear that we value the authenticity that comes from
collaborating with talented celebrities whose sense of fashion is aspirational
but attainable. We're particularly pleased to be able to strengthen our
apparel offering with this contemporary brand, designed especially for a
young, fashion-conscious customer. We look forward to welcoming Sofia Vergara
to the Kmart family."
Named as one of the most talented and powerful women in Hispanic entertainment
today by The Hollywood Reporter and Billboard, Sofia Vergara is the only
Hispanic actress to begin her career on a U.S. Hispanic network and
successfully cross over to the general market. She can currently be seen every
week on ABC's six-time Emmy award-winning series, "Modern Family"
and will participate in some of the most anticipated films of 2011, Columbia
Picture's "The Smurfs," Warner Bros' "Happy Feet," and New
Line Cinema's "New Year's Eve." Recently selected by The New York
Times as one of this year's "Faces to Watch", Sofia was nominated
this year for a Golden Globe, an Emmy and a Screen Actors Guild award for her
role in "Modern Family."
"I am thrilled to be introducing the Sofia Vergara brand with
Kmart!" said Sofia Vergara. "I wanted to work with a national
retailer that would truly value a collection that provides both fashion and
quality at a price women could afford."
"As an actress, businesswoman, philanthropist and fashion trend-setter,
Sofia Vergara is truly today's modern woman," said Rick Darling,
president of LF USA. "Just as Sofia's talent has won her fans across a
broad audience base, we believe her collection will appeal to a range of
fashion conscious consumers. The combination of one of America's top retailers
in Kmart, along with LF USA's design capabilities and global sourcing network
and Sofia's strong consumer appeal, creates a powerful fashion proposition for
our customers."
In addition to her acting career, Sofia is a founding partner with Luis
Balaguer of Latin World Entertainment, a 100 percent Hispanic-owned
entertainment company serving the U.S. Hispanic market.
"When creating the Sofia Vergara Brand, we were looking for a strategic
relationship to capture the essence of Sofia and work closely with her to
translate it into a line that reflects her passion, personality and
beauty," said Luis Balaguer, president and CEO of Latin World
Entertainment. "Kmart is the ideal retailer and will be the home to the
Sofia Vergara Brand for many years to come!"
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD),
is a mass merchandising company that offers customers quality products through
a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Country
Living, Route 66 and Smart Sense. For more information visit the company's
website at www.kmart.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
About LF USA
LF USA is a subsidiary of Li & Fung Limited, the Hong Kong-headquartered
multinational consumer goods export and logistics group and recognized as the
world's leader in consumer goods design, development, sourcing and
distribution. From over 140 offices in the United States, Europe, Africa and
Asia, the Group manages the supply chain for retailers and brands worldwide
and sources from more than 40 economies. It also operates an extensive
integrated distribution network serving a portfolio of customers. Corporate
website: http://www.lifung.com.
About Latin World Entertainment
Latin World Entertainment is the premier talent management and entertainment
marketing firm in the United States—a multi-service company offering a 360
degree approach that includes publicity, licensing, endorsements, brand
integration, production and content development. After sixteen years
developing Hispanic celebrities, this 100% Hispanic owned company serving the
US Hispanic market has the reputation of being the number one Hispanic talent
agency in the country and the strongest multi-service and synergy provider in
its kind. Corporate website: http://www.latinwe.com.
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