|

JetBlue Airways adds
Univision to their channel lineup
Source: Hispanicsurf.com
March
3, 2011 -- JetBlue
Airways (Nasdaq: JBLU) will be updating its on-board channel line-up today to
include two crowd favorites: Univision, one of the top five networks
regardless of language in the United States, and Lifetime, the best source for
women's entertainment. The channels will replace two of the existing channels
and be part of the 36 free DIRECTV® options customers have on board JetBlue
flights.
"JetBlue is constantly looking to refresh its
product and provide customers with the best experience in the sky," said
Sam Kline, Senior Analyst of Product Development for JetBlue Airways.
"With Univision and Lifetime in the channel line-up our customers will be
able to get their news in Spanish and watch the latest Project Runway! What
more could you possibly want?"
"Lifetime is excited to bring our programming brand to JetBlue's flying
customers," said Mark Garner, Senior Vice President of Distribution,
Business Development and Marketing for A&E Television Networks. "Our
partnership with JetBlue brings viewers a continuation of the Lifetime
experience in-flight."
"We are thrilled to join JetBlue's TV channel lineup offering customers
access to Univision's world-class content and some of Hispanic America's most
recognizable personalities," said Ruth Gaviria, Senior Vice President,
Corporate Marketing, Univision Communications Inc.
In addition to the 36 channels of free, live television programming delivered
on personal seatback TVs, including most major networks, JetBlue customers
travel in comfort and style under the care of the airline's award-winning
customer service crewmembers. When traveling on JetBlue to more than 60
destinations across the U.S., Latin America and the Caribbean, customers will
be able to comfortably enjoy all the programming with JetBlue's leather seats
and the most legroom in coach of any U.S. airline.
|
|