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Eva Longoria and George Lopez to host ALMA awards

Alma awards celebrating Latino achievement in entertainment will air on Sept 18th

July 28, 2009 -- Eva Longoria Parker and George Lopez will host September's ALMA (American Latino Media Arts) Awards celebrating Latino achievement in entertainment.

For the first time, the ALMA Awards will air during National Hispanic Heritage Month. The ceremony honoring those who work in film, TV and radio also will feature new categories, including one for emerging young talent and a sports award.

"Desperate Housewives" star Longoria Parker is one of the ceremony's executive producers as well as co-host.

"The ALMA Awards is a special show because it represents the determined spirit and soul of the Latino people, and I cannot think of a better person to help celebrate and co-host with me than my good friend George Lopez," Longoria Parker said in a statement Monday.

The American Latino Media Arts Awards were created in 1995 by the National Council of La Raza, a national Latino civil rights and advocacy organization, as part of its effort to promote diverse and fair portrayals of Latinos in the media. The awards ceremony will air Sept. 18 on ABC.