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Creator of My Loteria launches new website, MyLoteria.net

Source: My Loteria Press Release by Christina Sosa Noriega

November 2007 -- Since its initial release in April, the My Loterķa by Cristina Sosa Noriega line of products has created an overwhelming buzz. The product line has only been available, released in stages, at Texas-based retailer H-E-B Grocery.  Not only has the product line developed a large following of consumers who eagerly await each release of new products, it has also sparked bidding wars on online auction sites   especially from customers outside of south Texas who have not had easy access to the products. Until now, that is.  Artist and creator Cristina Sosa Noriega, in conjunction with product manufacturer Sandy USA, Inc., today announced that the colorful line of tableware and general merchandise,  based on her updated bilingual game of the same name is now available at www.myloteria.net. In addition to ordering the popular line of products, site visitors can also learn about the history of the game and products, as well as find information about Sosa Noriega. 
 
Items available on www.myloteria.net include functional tableware and general merchandise products such as ceramic platters, stoneware plates and mugs, grilling accessories   aprons, oven mitts, and potholders   and a full table service line of melamine plates, bowls, serving trays and acrylic glasses. The colorful, vibrant designs and varied selection of products make the items suitable for casual and festive dining use or outdoor entertaining. 
 
Sosa Noriega, the daughter of Hispanic marketing pioneer Lionel Sosa and celebrated San Antonio art teacher Diane Sosa, selected 27 of the original 54 icons found on the traditional Mexican game and replaced them with 27 new, modern-day icons designed by Noriega, herself. This bilingual contemporary version of the game features artistic renditions of the familiar icons the previous generations are accustomed to, along with brand new additions depicted in Spanish on one side and English on the reverse side of each tablet and card.  
 
Sosa Noriega recreated the Mexican bingo game a well-known symbol of Mexican heritage for many Mexican Americans as a testament of an acculturated young Latina who has long searched for ways to connect her two heritages through her artistic passion.
 
"I am very thankful for the overwhelmingly positive response to the product line by customers not only in my home state of Texas, but also by consumers from around the country,"  Noriega said.  "I am so thrilled to be able to share with people who live in other parts of the country the My Loterķa game and product line, as well as the message that we, as Hispanics, should be proud of the heritage passed on to us."