April 12, 2006 -- Mothers can play a multitude
of roles -- teacher, best friend, shoulder to cry on and protector, just to
name a few. And according to a recent poll, nearly 60 percent of Americans
also list mom as their most influential role model.
With Mother's Day
quickly approaching, Kohl's Department Stores and Daisy Fuentes are asking
America to honor special role models in the "Mom's the Word" essay contest.
Through the contest, one deserving winner will receive a $5,000 Kohl's
shopping spree, a style transformation and a trip to Fashion Week in Los
Fuentes, a TV personality, fashion model and designer of her namesake
collection at Kohl's, will participate in the winner's shopping spree and help
transform her look with a fashion and beauty makeover. Fuentes will also
accompany the winner to an event at Fashion Week in Los Angeles.
"My mother has been a very influential role model for me, and is a big part
of who I am," Fuentes said. "Mother's Day is the perfect time to say thanks,
and Kohl's 'Mom's the Word' contest is an opportunity to show our role models
how they've helped transform lives and communities around the country."
Kohl's will award 10 finalists with $1,000 Kohl's gift cards and a donation
of $1,000 made in their name to a youth-serving nonprofit charity. To nominate
a deserving role model, participants can visit
http://www.kohls.com , and write a creative essay (100-word maximum)
describing how their mother or role model has been a positive influence in
their life. Ten essays will be posted at Kohls.com starting May 3, and the
public can then vote to determine the grand prize winner.
Based on a recent nationwide Kohl's survey, there are countless deserving
role models out there. The survey asked 1,000 American adults to list their
most influential role model. Fifty-eight percent of respondents listed
mom/parent/guardian as their top role model. Following are the complete
-- Mom/parent/guardian 58 percent
-- Other relative 14 percent
-- Friend 9 percent
-- Teacher 4 percent
-- Sibling 4 percent
-- Other 11 percent
Entries must be postmarked by April 24, 2006 and can be mailed to "Kohl's
Mother's Day Contest" P.O. Box 709 Bayonne, NJ 07002. Entries will be judged
on the quality of the writing, creativity and originality. Participants can
also submit entries directly at Kohls.com, which features great Mother's Day
Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an exciting
shopping environment. Kohl's operates 741 stores in 41 states. For a list of
store locations and information, or for the added convenience of shopping
online, visit Kohl's Web site at kohls.com .