Super-sized Eva Longoria hits Las Vegas Desert
 April
7, 2006 -- MAXIM Magazine, the #1 best-selling men's lifestyle magazine in the country and the world is celebrating their
momentous milestone of reaching 100 issues by constructing a colossal special
issue cover in the Las Vegas desert. MAXIM has teamed up with the City of Las
Vegas so that everyone can see Eva Longoria's (last year's MAXIM Hot
100 winner) sexy new special cover in Google Earth by visiting Maximonline.com
(http://www.maximonline.com/maximusa).
The structure stretches 75 x 110 feet
and is erected on floor of the Las Vegas desert.
"Leave it to MAXIM to do something so creative and so wild to celebrate their 100th issue. I guess space is no longer the final frontier! I am
flattered, to say the least, to be TV's Sexiest Earthling," said the
pint-size Longoria.
EVA LONGORIA COVER MEASUREMENTS:
Size: 75' x 110'
Material: Vinyl Mesh windscreen
# of stakes in the ground to hold it down:
125
Crew to install: 9
# of hours of printing:
25
# of feet of airline cable to hold in place:
2400'
# of hours to install: 15 hours
COORDINATES:
LATITUDE LONGITUDE
35 Degrees 115 Degrees
37' 12.23" N 22' 58.77" W
"
Las Vegas knows how to throw the biggest and best parties and Maxim
magazine has an incredible guest list," says Vince Alberta, vice president of
public affairs, LVCVA. "Here's to another 100 issues of MAXIM and viva Las
Vegas!"
MAXIM will also celebrate by hosting a weekend of fun-filled festivities
in Las Vegas.
The weekend includes two days of, celebrities, industry
insiders and high-rollers who will enjoy three fabulous events:
* Friday night's Rock & Roll Poker Tournament presented by LG(R), will be
a late night pool side party with DJs Sam Ronson and Joel Madden. The
event will feature pro-card players Phil Gordon and Erin Ness,
celebrities like Taye Diggs and Cuba Gooding Jr. and a bevy of beautiful MAXIM models and cover girls
spanning the past eight years.
* Saturday morning will be The MAXIM Shotgun Golf Invitational at Wynn
Las Vegas' critically acclaimed golf course. Join MAXIM cover models,
celebrities and high-rollers for 18 unforgettable holes of golf capped
off with a MAXIM-style 19th hole happy hour. If someone is lucky
enough to shoot a "Hole in One" they'll walk off with keys to a brand
new Maserati donated by the Penske Wynn Ferrari / Maserati dealership
located on the grounds of the resort.
* Saturday night guests will be invited to blow out the candles at MAXIM's ultra-exclusive 100th Issue Birthday party at Vegas' hottest
new nightclub Tryst, located at Wynn Las Vegas.
* Throughout the weekend, cover models including Haylie Duff and Vanessa
Minillo will be signing covers along with a CD signing from the star of
A&E's King of Cars "Chop."
"This weekend marks a momentous moment in MAXIM history," says Rob
Gregory, publisher, MAXIM. "In just eight short years, MAXIM has changed the
face of men's magazine publishing and culture. We look forward to celebrating
our 200th issue, when we may actually be celebrating in outer space."
ABOUT MAXIM:
MAXIM is the men's lifestyle magazine published 12 times a year by Dennis
Publishing. Editor-in-Chief: Ed Needham. Group Publisher: Robert F. Gregory.
Dennis Publishing, Inc. is a media company that publishes the two most
successful modern men's lifestyle magazines in America -- MAXIM (2.5 million
rate base) and Stuff (1.3 million rate base) -- along with general interest
music magazine Blender (Advertising Age's Launch of the Year), and The Week, a
distillation of the week's most important news and opinion from the US and
international media. MAXIM, Stuff, Blender and The Week are registered
trademarks of Felix Dennis.
MAXIM Radio is broadcast on Sirius Satellite Radio on channel 145.
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