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Dora the Explorer cereal coming to a supermarket near you

June 28, 2006 -- The colorful, bilingual character, Dora the Explorer is adding cereal to her long list of merchandise available for kids.

General Mills, a leading global manufacturer and marketer of consumer foods products, has developed the new Dora the Explorer cereal which will be on the store shelves this June.

The new star-shaped Dora the Explorer cereal combines a corn crunch with the delicious flavor of cinnamon for a kid-friendly taste. And with 6 grams of sugar and a good source of fiber, it will have quite a few grown-up fans as well.

“Dora the Explorer combines the wholesome goodness General Mills is known for, with the nutrition and fiber growing children need,” said Mariana Quiroga, marketing manager, General Mills. “We wanted to provide another breakfast option that combines nutritious ingredients and good taste, without the struggle of having to choose one or the other.”

More than three-quarters of preschool kids do not get enough fiber in their diets. Dora the Explorer cereal offers a good source of fiber (3g per serving), calcium and whole grain (at least 8g per serving) and contains 6 grams of sugar per serving.

Dora the Explorer is the popular, animated Nick Jr. television series for kids, whose main character, Dora, is an adventurous, bilingual, Latina heroine. General Mills licensed Dora the Explorer for its new cereal because the character embodies and communicates many educational attributes.

“Parents love Dora because her play-along adventures encourage kids to think, solve problems and make smart choices,” explained Sherice Torres, Vice President – Hard Goods for Nickelodeon & Viacom Consumer Products. “We hope that parents will be excited that Dora the Explorer can also provide their kids with a smart breakfast choice that gives them energy for all their adventures.”

Dora the Explorer cereal will make sure that everyone in the family gets fuel for their adventures, combining wholesome nutrition with fun and flavorful cereal shapes and familiar characters the entire family looks for in the cereal aisle. It will be available nationwide in June 2006. The suggested retail price is $3.49.



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