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Largest Multicultural Toy Store Launches -- DollsLikeMe.com

New Online Toy Superstore Aims to Reach Latino Consumers

April 10, 2006 -- The days of frustrated consumers waging all-out searches through super and toys stores looking for quality dolls and puppets that resemble their ethnic and biracial children are gone. DollsLikeMe.com, a new online superstore featuring dozens of African American, Asian, Latino and Biracial play dolls, puppets, and multicultural toys has launched. Created by Denise Gary-Robinson, the concept evolved after years of gift-buying frustration at the meager selection of ethnic dolls and puppets found in local super and toy stores.  Even in large urban areas where the African American and Latino populations are often the majority, retailers never seem to stock an adequate selection of dolls and puppets for children of color, said Gary-Robinson, president of DollsLIkeMe.com, Inc. 
 
Gary-Robinson is not alone in her frustrations. According to a poll conducted by the multicultural and advertising firm UB (www.ubtoday.com), for DollsLikeMe.com, parents of children of color regularly scan retail shelves looking for culturally and ethnically sensitive dolls and puppets often coming away empty-handed.

The poll of 470 parents who identified themselves as Latino or Hispanic revealed that 74% felt  It is important for children of color to have dolls that look like them.  Of those parents, an overwhelming 90% agreed that the selection of dolls and puppets of color in local super and toy stores was, as one parent put it, abysmal.  
 
According to the US Census Bureau, currently 31% of America s children are children of color, or non-white. That number will increase by 50% by the year 2020, "Demonstrating the need for a retailer that provides easy access to dolls and puppets that resemble America s growing multicultural population,  concluded Jerry Ware, vice president of strategic marketing at UB. 
 
Consumers will find more than 90 African American, Asian, Biracial, Latino, and Native American dolls; a wide selection of multicultural puppets and toys; stationery items, including a line of biracial greeting cards, a line of Latino greeting cards (en español), and African American, Latina, and Asian diva  post-it  notes; urban-style American Girl doll clothing; quality doll furniture; custom multicultural doll quilts (which double as wall hangers); and self-esteem books for children of color. Shown is Isabel, a beautiful collectible and play Latina baby doll from Paradise Galleries. 
 
The site also includes educational toys and videos for multicultural children, a blog forum, and a resource center featuring information on transracial adoption and building self-esteem in children of color. 
 
In an effort to provide seamless customer service to consumers and institutions throughout the continental US, DollsLIkeMe.com has appointed several regional sales directors. The directors are responsible for promotions, recruiting DollsLikeMe.com  toy party  hosts, and institutional sales. The national Latino Market sales director is Amanda Morales Kennerly. Amanda s first promotion is a special welcome discount for first-time online and telephone purchases (DISCOUNT CODE: AKENNERLY). Ms. Morales Kennerly can be reached via email at mkennerly@dollslikeme.com or via telephone at 520-235-3225. 
 
Doll prices range from $11.95 - $90 and puppets start at $12.95. DollsLikeMe.com accepts all major credit cards, echecks, PayPal, and telephone orders (Monday-Friday, 9 am   5 pm EST), and has a special discount program for schools and
non-profit organizations.

Source: Dolls Like Me Press Release.

 


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