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Penelope Cruz signs exclusive deal with L'Oreal

January 25, 2006 -- Penelope Cruz will first represent L'Oreal Paris' Natural Match, a new haircolor launching in January 2006.

"I'm very excited and very honored to be a part of L'Oreal," said Penelope Cruz. "I've seen this campaign and have said 'Because I'm Worth It' with my friends since we were little girls, and I always thought the advertisements were very charming, and beautiful, and they give out good messages to woman to take care of themselves and make time to feel good about themselves."

The new commercial featuring Penelope Cruz will debut during the 63rd Annual Golden Globe Telecast on Monday, January 16, 2005.

According to Youcef Nabi, L'Oreal Paris International General Manager, "Penelope is a charismatic woman ... beautiful, of course, but above all, her personality is what really appealed to us,"

Penelope Cruz will next be seen in "Bandidas," being released by Fox in early 2006. Starring with her best friend Salma Hayek, they portray two bank robbers in turn of the century Mexico.

Penelope Cruz recently finished production on "Volver" where she once again teams up with director and friend Pedro Almodovar. She is currently working on "The Good Night," written and directed by Jake Paltrow.


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