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Electronics giant, Panasonic signs Shakira to promote their products to Latin America

The diva of Latin music to represent Panasonic audio visual products

March 30, 2006 -- Panasonic, the brand for which Matsushita Electric Industrial Co., Ltd. is known, announced an advertising and promotional agreement with Grammy Award winning singer and songwriter Shakira. According to the one-year agreement, she will serve as the spokesperson for Panasonic audio visual products including LUMIX digital still cameras and VIERA flat panel display TVs for the Latin American market. Panasonic will start featuring the passionate and powerful Latin pop icon in print and TV advertising and point-of-sales posters from this April.

Panasonic and Shakira have a shared commitment to inspiring and touching the heart of people. While Shakira achieves through her music, Panasonic through its products and services, striving to provide the best in quality, technology, design and user interface.

Shakira's talent blossomed with her first English-language album "Laundry Service" released in 2001. The album recorded sales of 13 million copies worldwide and established musical presence of the Colombia-born diva of Latin pops in the world. In 2005, Shakira received three Billboard Music Awards including the Latin Pop Album of the Year and in 2006 the Best Latin Rock/Alternative Album Award for the 48th Annual Grammy Awards.

Shakira will first appear in advertisements for new models of LUMIX digital still cameras, which revolutionized digital still photography with Panasonic's own MEGA O.I.S (optical image stabilizer) to correct handshakes. As Shakira delights and captivates people with her music, Panasonic hopes to capture minds of Latin American consumers by enhancing joy of photography with the new LUMIX products. Shooting of the first commercial film is scheduled for later this month.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$81.44 billion for the year ended March 31, 2005. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at



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