Daddy Yankee signs multi-year deal with ABC Radio

The Daddy Yankee Show to air this fall!

Written by Hispanicsurf.com

October 18, 2005 -- Reggaeton superstar, Daddy Yankee and his hypnotic beats and rap lyrics continues to be a target in the eyes of many music executives who want to attract Latinos worldwide.

The latest deal with "Yankee", whose real name is Raymond Ayala, is a multi-year agreement with ABC Radio to produce his own radio show.

The agreement calls for ABC to develop and distribute a two-hour weekly show primarily targeting 18-to-34-year-old Latinos, the fastest-growing segment of the Hispanic population. The Daddy Yankee Radio Show is expected to run on Saturday evenings beginning this fall.

The all-Spanish language program will feature music and interviews and more.

“We like to bring star power to a national platform and there is no hotter guy in Hispanic music than Daddy Yankee,” said Darryl Brown, executive VP and general manager of ABC Radio Networks.

"I am proud to be the first reggaeton artist to have his own nationally syndicated radio show," Yankee said.

Hispanics are the fastest growing segment of the population. The group's buying power is currently $766 billion, and will approach $1.1 trillion by 2010.

“You can’t get away from Reggaeton. There’s big crossover there especially in markets with high density Hispanic populations,” said Brown.

ABC has been adding Spanish-language stars with the goal of capturing more Hispanic ad dollars. Through a deal with Hispanic media giant Spanish Broadcasting System, ABC Radio syndicates three Hispanic radio programs, including El Vacilon de la Mañana with Luis Jimenez and Moonshadow, which originates on New York station.