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Burger King teams up with Dora the Explorer for
Kids Meal toy giveaway
 January
4, 2005 -- In recognition of the show's success, Burger King Corporation, a company committed to supporting and promoting cultural diversity, is teaming up with
Dora the Explorer to take her message across the country.
The restaurant company is providing a series of four educational, bilingual toys inside its Kids Meals at participating BURGER KING restaurants nationwide, beginning in January -- reinforcing the lessons children learn by watching the show. The meals will contain items for kids to explore the world: Backpack's bilingual memory cards, a Dora lantern figurine, Boots Monkey Measure and a Swiper Magic Basket with a bug's eye lens.
"Burger King Corporation is more than food and restaurants. Families often want to enjoy the experience," says Sope
Aluko, multicultural marketing manager, Burger King Corporation. "We recognize the importance of celebrating culture and our Dora promotion is a great way to celebrate cultural diversity."
"Dora is beloved by kids from all different backgrounds and instills a particular pride in the Hispanic community," said Pam Kaufman, Senior Vice President, Nickelodeon Marketing. "We appreciate Burger King's commitment to the Hispanic community and the program they have created to support bilingualism."
Now mom and dad can feel even better when treating their children to a meal out at BURGER
KING(R) restaurants. Not only will the kids enjoy the menu choices offered, they can continue to learn and explore with Dora. In addition, for those who want to get up close and personal with Dora, she will be appearing at BURGER KING restaurants in the New York tri-state area, southern Texas, southern California and Chicago -- giving kids the chance to meet their favorite heroine.
Dora the Explorer is the number one preschool show on commercial
television and has become a breakthrough Hispanic character. She represents the very best of the bilingual and bicultural lifestyle in this country and helps kids to learn as she entertains them.
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