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AOL Latino Launches new Spanish language Personal Finance Channel - Dinero y Éxito
Source: AOL Latino Press Release
April 7, 2005 -- As the leading bilingual Internet service provider for U.S. Hispanics, AOL® Latino is expanding its programming to launch Dinero y Éxito (Money and Empowerment), a new personal finance channel. With extensive content on home and real estate related information provided by Homestore®, as well as original articles on retirement and savings issues, this new area is exclusively sponsored by Century 21, Wells Fargo and Ford Motor Company. The channel also offers tips on how to best file taxes, set budgets, trim credit card debt and use 401K plans. Coming soon, will be financial calculators to help members with savings, home loans and increasing credit scores.
In addition, Dinero y Éxito will house special content areas including free English lessons powered by Berlitz; the joint initiative with Ford Motor Company Mi Negocio, the first-ever online business community hub designed to help Hispanic entrepreneurs start or grow their business; and job searches with CareerBuilder.com.
To help consumers save money, Dinero y Éxito will fold-in special existing services including discounted money transfers (KW: Envíos de Dinero) and discounted phone cards (KW: Tarjetas Telefónicas).
“AOL Latino strives to help the Hispanic community succeed in the United States by offering the information our members need to improve their daily lives,” said Lavonne Luquis, Programming Director, AOL Latino. “Dinero y Éxito will empower our audience by providing a useful and easy-to-understand guide they can use to better their economic situation today and in the future.”
Dinero y Éxito joins six other rich and compelling programming areas already available on the AOL Latino service including Noticias (News), Deportes (Sports), Entretenimiento (Entertainment), Música (Music), Estilo De Vida (Lifestyle) and Automóviles (Autos).
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